What You’ll Learn
Digital Marketing is the process of promoting brands, products and services through digital channels to connect with target audiences and achieve measurable business goals. The Digital Marketing + AI course at Prism Multimedia covers essential areas such as Search Engine Optimization, Search Engine Marketing, Social Media Marketing, Content Marketing, Online Advertising, Analytics and Digital Campaign Management. Along with these core marketing skills, learners are introduced to AI-enhanced workflows that support research, content creation, campaign planning, audience understanding, creative development and marketing productivity. Through practical assignments and industry-oriented projects, learners develop the skills to plan, execute, analyze and optimize effective digital marketing campaigns across different platforms.
- Introduction to Digital Marketing: Understanding digital channels, marketing fundamentals, customer journeys and online business objectives
- Search Engine Optimization (SEO): Search engine fundamentals, keyword research, on-page and off-page optimization and website visibility
- Search Engine Marketing (SEM): Paid search campaigns, keyword strategy, ad formats, campaign structure and optimization
- Social Media Marketing: Social media strategy, audience engagement, content planning and campaign management
- Content Marketing & Blogging: Content strategy, research, blog development and audience-focused digital communication
- Video & Visual Content Marketing: Creating and promoting engaging video and visual content for digital platforms
- Digital Advertising & PPC: Campaign planning, ad groups, targeting, creatives, budgets, performance monitoring and optimization
- Mobile & Multi-Platform Marketing: Optimizing digital campaigns and content for mobile devices and different platforms
- Analytics, Reporting & Performance: Understanding campaign data, measuring results, generating reports and making data-driven decisions
- AI-Enhanced Digital Marketing: Using AI-assisted workflows for market research, audience insights, content ideation, campaign planning and optimization
- AI-Assisted Marketing Productivity: Applying AI to support content development, creative variations, campaign workflows and marketing efficiency
- Industry Projects & Portfolio Development: Planning and executing practical digital marketing campaigns and developing professional project portfolios
Tools you will learn
Photoshop- Premiere pro
- Canva AI
- Google Analytics
- Google Adwords
Meta Ads Manager
WordPress
YouTube Studio- ChatGPT
Claude 
Google Gemini 
Perplexity
*Tools and AI technologies are regularly updated to keep pace with evolving digital marketing practices and industry trends.
